Privacy Policy

1. Introduction & Commitment

Smart Home Rentals Ltd ("we," "us," "our," or "Company") is committed to protecting your privacy and ensuring transparency regarding how we collect, use, and safeguard your personal data. This Privacy Policy explains our data practices in accordance with the General Data Protection Regulation (GDPR), UK GDPR, Canadian privacy laws, and advertising platform compliance standards including Google Ads and Meta Ads policies.

We operate across Canada providing smart home technology solutions and consultation services to mature audiences. Our legal entity is registered at 6 Poole Hill, Bournemouth, BH2 5PS, United Kingdom, with operational headquarters serving Canadian markets.

2. Cookie Categories & Classification

We use cookies in three distinct categories, each serving specific purposes and requiring different consent levels. All cookie data is retained securely and processed according to stated retention periods.

3. Marketing Cookies & Advertising Disclosures

The following disclosures are required under Google Ads and Meta Ads compliance standards:

4. Consent Requirements & User Rights

Our cookie consent banner provides users with three clear options: "Accept All," "Reject Non-Essential," and "Manage Preferences." Marketing and analytics cookies are activated only after explicit user consent. Essential cookies are always active.

5. Data Sharing with Advertising Partners

We share certain data with advertising partners for campaign delivery, measurement, and audience targeting. The following partners receive data and process it under their own policies:

We do not sell personal data to unaffiliated third parties. All transfers to Google and Meta operate under Standard Contractual Clauses where applicable. Data is processed for ad targeting and campaign measurement only. Google and Meta may use this data across their own platforms in accordance with their respective policies. We encourage users to review their policies directly.

6. Lead Forms & Contact Requests

When you submit a contact form, request a consultation, or register interest in our services, we collect the information you provide. This typically includes: full name, email address, phone number, service interest selection, and your message.

Legal Basis: Consent (GDPR Art. 6.1.a) and, where a service relationship exists, performance of a contract (GDPR Art. 6.1.b). Form submission constitutes explicit consent to contact you regarding your inquiry.

Retention Period: Form submission data is retained for up to 2 years from the date of submission, unless a longer period is required by applicable law. After this period, data is securely deleted.

Data Deletion: You may request deletion of your form data at any time by contacting us at the email address provided in this policy.

A link to this Privacy Policy appears adjacent to every submission button on this site. Submitting a form constitutes acknowledgment that you have read and agreed to this policy.

7. Google Services & Advertising

This website uses the following Google services:

Google's advertising products are governed by: https://policies.google.com/technologies/ads

8. Meta Advertising Services

This website uses the Meta Pixel to measure the effectiveness of our advertising on Facebook and Instagram. The pixel may record the following data:

• • Page views and time spent on site
• • Specific conversion events (form submissions, consultation requests)
• • Custom audience membership for retargeting purposes
• • User interactions with content and calls-to-action

We do not use the Meta Pixel to collect sensitive personal data, nor to target users based on health status, financial situation, religion, political views, sexual orientation, or any other special-category attribute prohibited under Meta's advertising policies.

Meta acts as an independent data controller for data collected via its Pixel and processed within its own platform. Refer to Meta's Data Policy: https://www.facebook.com/privacy/policy

To manage your ad preferences on Meta platforms, visit: https://www.facebook.com/adpreferences/

9. Prohibited Content & Ad Policy Compliance

This website does not promote, sell, or facilitate access to prohibited product or service categories including but not limited to: weapons, controlled substances, counterfeit goods, unlicensed gambling services, adult content, or services that make misleading health or financial claims. All advertising conducted through Google Ads and Meta Ads complies with the respective platform policies in full. Our content is factual, transparent, and free of deceptive practices.

10. Landing Page Integrity & Cloaking Prohibition

The content of this website accurately represents the products and services advertised. No bait-and-switch practices are employed. The experience delivered to users arriving from paid advertisements is identical to the experience for all other visitors. Cloaking, automatic redirects, and content variation by traffic source are not used on this website. All users receive consistent, transparent information regardless of how they arrived.

11. Children's Privacy Protection

This website is not directed at individuals under the age of 16. We do not knowingly collect personal data from minors. If we discover that data has been collected from a person under 16 without verifiable parental consent, we will delete it promptly.

Contact us at the address provided in this policy if you believe we have received data from a minor. We take child privacy protection very seriously and comply with all applicable laws regarding minors.

12. International Data Transfers

Personal data collected through this website may be transferred to and processed in countries outside the European Economic Area, including the United States, where Google LLC and Meta Platforms, Inc. are based, and Canada where our operational services are located.

These transfers are conducted under Standard Contractual Clauses (SCCs) approved by the European Commission, which provide appropriate safeguards for personal data. A copy of the applicable SCCs can be requested by contacting us directly at the email address provided in this policy.

13. Your Rights Under GDPR (Articles 15-22)

If you are located in the European Economic Area or the United Kingdom, you have the following rights regarding your personal data:

• Right to Access (Art. 15): Request a copy of all data we hold about you
• Right to Rectification (Art. 16): Correct inaccurate or incomplete data
• Right to Erasure (Art. 17): Request deletion of your data (right to be forgotten)
• Right to Restrict Processing (Art. 18): Limit how we process your data
• Right to Portability (Art. 20): Receive your data in a structured, machine-readable format
• Right to Object (Art. 21): Object to processing based on legitimate interest
• Right to Withdraw Consent (Art. 7.3): Revoke consent at any time without penalty

To exercise any right, email us at [email protected] with your request. We will respond within 30 days. You also have the right to lodge a complaint with your local supervisory authority:

• • EU Users: https://edpb.europa.eu
• • UK Users: https://ico.org.uk

14. Data We Collect

We collect the following categories of data:

• • Full name and contact information
• • Email address and phone number
• • IP address and device identifiers
• • Browser type, version, and operating system
• • Device type, screen resolution, and technical specifications
• • Cookies, tracking identifiers, and session tokens
• • Website usage data (pages visited, time on site, click paths)
• • Form submission content and consultation requests
• • Conversion events (form submits, calls, consultation bookings)
• • Behavioral signals and interaction patterns

15. Legal Basis for Processing (GDPR Article 6)

For each data type, we process under the following legal basis:

• Contact Form Data: Consent (Art. 6.1.a) and contract performance (Art. 6.1.b)
• Analytics Data: Consent (Art. 6.1.a)
• Marketing & Remarketing Data: Consent (Art. 6.1.a)
• Security & Fraud Prevention: Legitimate interest (Art. 6.1.f)
• Website Functionality: Legitimate interest and contract performance (Art. 6.1.b)

16. Data Retention Periods

We retain personal data for specific periods based on its category:

• Contact Form Submissions: 2 years from submission date
• Analytics Data (GA4): 14 months from collection
• Marketing Cookies (Google Ads): Up to 540 days from last interaction
• Email Communications: Duration of relationship + 1 year
• Server Access Logs: 90 days
• Cookie Consent Records: 3 years (audit and compliance requirement)
• Payment & Billing Records: 7 years (legal/tax requirement)

17. Changes to This Privacy Policy

We reserve the right to update this Privacy Policy at any time. Changes will be notified via a homepage banner at least 14 days before taking effect. Continued use of the website after updates constitutes acceptance of the revised policy.

Current Effective Date: January 15, 2026
Last Updated: January 15, 2026

18. Contact Information & Data Protection Officer

If you have questions about this Privacy Policy, wish to exercise your rights, or have concerns about data processing practices: